Ingesting 244 brand records across 8 systems

Customer Universe › Customer 360

Next Best Action

Promotional Activity Paused

1 unresolved complaint with Changan — recovery plan required before cross-selling.

Open recovery plan
BA

Bilal Ahmed

ActiveHero customer

Since 1 Jan 2023 · Master ID C0005

+92 312 8082668 bilal.ahmed5@gmail.com Bahria Town, Rawalpindi 2 Dec 1969 (56 yrs)

Group lifetime value

Rs. 0

Predicted 12m value

Rs. 140K

Brands engaged

2/8

Churn risk

High

Relationship score trajectory43/100

Identity constellation

Bilal
MOMoltyfoam
OFOffisys
MOMoltyhome
MAMaster Celeste
DUDura Foam
BEbe by moltyfoam
CHChangan
DEDeepal

2 source records · 1 AI matches

Brand Relationship

Current relationship across all group brands

Mo

Moltyfoam

No Relationship

—
Of

Offisys

No Relationship

—
Mo

Moltyhome

No Relationship

—
Ma

Master Celeste

No Relationship

—
Du

Dura Foam

Past Customer

Rs. 94K
be

be by moltyfoam

No Relationship

—
Ch

Changan

Past Customer

Rs. 4.8M
De

Deepal

No Relationship

—

Recent Interactions

  • WhatsApp · Changan

    Followed up on delayed Dura Foam delivery and sounded frustrated.

    26 Apr 2026

  • Call Center · Dura Foam

    Requested complaint escalation and callback.

    4 Mar 2026

  • Instagram · Dura Foam

    Asked whether Changan offers trade-in options.

    16 Nov 2025

  • Website Chat · Dura Foam

    Requested complaint escalation and callback.

    21 Aug 2025

Latest Purchase

Ch

Changan

Alsvin

27 May 2023 · Website

Rs. 4,850,000

AI Snapshot

  • High interest in value deals
  • High interest in trade-in
  • Responds best on WhatsApp
  • Best contact window: 18:00-20:00

Recommended Next Action

Resolve complaint before any promotion

Phone Call

Within 24 hours

96%
propensity

Identity Graph

2 source records · 1 AI matches

View matching details →